The Story of a Company's Success Vs Failure in Managing Data

Many businesses have success in their data management, but there are some businesses that still face problems with a good data management system. Starting from unclear data documentation, incoherent data formats, lack of data literacy, lack of incompetent human resources, and various other problems. There are several success stories to failures from a business in data management that can be used as lessons in growing a business and how ideal data management is needed.
May 24, 2022

The problem that all businesses confront is not how to collect data but how to format it, or what technologies can be used to analyze it, but rather how to define the questions we want to answer. A large number of people have been interested in learning about big data or the advantages of data analytics. One of the key advantages is that we can use the data we acquire to improve our company's operational effectiveness.

Businesses generate a wealth of data that includes significant insights, and data analytics is the key to unlocking them. Data management may assist a company in a variety of ways, from tailoring a marketing pitch for a specific customer to recognizing and managing business hazards.

Data management may improve the visibility of our organization's data assets, making it easier for individuals to access the correct data for their research quickly and confidently. Data management helps our organizations become more organized and efficient by helping people to discover the information they need to execute their tasks more effectively. It can also assist limit potential errors by establishing processes and policies for usage and fostering trust in the data being used to make choices throughout our organization. Organizations can respond more quickly to market developments and client needs if they have trustworthy, up-to-date data.

The Story of Successful Company to Manage Their Data

A data-driven company is one that has built a framework and culture in which data is collected and used to make decisions throughout the organization, from marketing to product development and human resources. Organizations are increasingly looking to data analysis for insight in order to improve their operations and expand their customer service opportunities. There are many success stories from several big companies in the world regarding their methods of managing data well. Some examples of them are as follows.

1. Schaeffler: Data Management Success Story

Schaeffler, a worldwide automotive and industrial supplier, saw this potential early on and began professionally handling data more than ten years ago. Schaeffler precision components can be found in vehicle powertrains, high-speed trains, and wind turbines as well as aeronautical and astronautical solutions. Professional data management was regarded as one of the company's important success elements. Schaeffler now has a leadership position in this industry, as one of the few organizations that manages more than simply basic master data. Schaeffler has a tight grip on its master data and has already attained a high level of data management maturity.

Schaeffler realized early on that a larger database was required for continuing digitalization success, therefore it expanded data management beyond master data to encompass other types of data. Schaeffler established a methodology team within the corporate data management team to pool and share knowledge. This core team defined data domains, roles, and duties, led training seminars with over 170 attendees, updated the Schaeffler management handbook with new processes, generated data quality KPIs, established a data culture, optimized chosen data domains, and developed data models.

Schaeffler now makes even more data-driven judgments than in the past. For practically all 77 plants, the corporation uses a single SAP system. Similarly, Salesforce is used for customer relationship management (CRM) and PTC Windchill is used at the 20 R&D centers. For effective data management, a clean software architecture is required.

2. Disney: Good Consumer Streaming Data Management

As individuals binge watch television episodes, data streaming has grown more significant. To address the problem of data silos, Disney+ has devised a data-driven solution. They were able to gather data from many department silos to improve their delivery and recommendations, but what they actually performed was far superior. They were able to improve data accessibility, leading to a more data-driven culture. They intended to figure out how to make machine learning a first-class component in their operations through experimentation.

Their new strategy ensures that everyone in the company has access to the information they require when they need it. To achieve data enablement, they created a Streaming Data Platform that decouples the ecosystem's producers and consumers. Everything is based on Amazon Kinesis Data Streams. They may make the data gathered in their machine learning models, such as fraud detection, personalization, and continuous monitoring insights, easily accessible to key stakeholders in support, customer service, and so on. Ubiquity, Platform, and Culture are the concepts.

The concept of ubiquity means that teams open their dataset and make it available in near real-time while maintaining the proper control and access structure. Information from other sources is combined to create a good data management system.

3. Starbucks: Engage Consumers Through Their Data

Starbucks knows the customer segmentation because based on consumer characteristics data analytics, it uses a combination of geographical and social data to choose the ideal locations for a new location.

They built an analytics method in partnership with Esri, a geographic information system (GIS) business, to assist Starbucks in making the greatest use of its resources. Starbucks can safely identify the ideal sites to expand into by considering criteria such as demographic data, traffic flow data, and so on in potential new locations. It not only assists with location selection, but it also optimizes for which product will sell best in a specific area. Customers are more prepared to pay a premium for higher-priced goods, therefore they tend to appear in more coffee-obsessed places.

​​This means that not all products are available in every area. This is an excellent way to save money by preventing the supply chain from sending resources and shops from storing resources that will not be used. Pricing modifications can also be utilized to improve price optimization in a specific place.

Since 2014, Starbucks has conducted this type of research. Because they stay ahead of the competition, they continue to lead the market in coffee shop chains. Because the launch is targeted for the demographic it serves, strategically expanding into places helps them to get the location to a left-off profitability.

Several Story of Company That Failure on Their Data Managements

The necessity of data management is becoming painfully clear in our era, with rising reliance on data to make better informed business decisions, optimize company decisions, cut costs, and improve marketing campaigns. Data management is defined as the secure collection, storage, and use of data at a low cost. At the very least, we would have expected well-known corporations to recognize the significance of data management. However, they were also victims in a number of situations. Some of the biggest companies who failed to manage their data are listed below.


PayPal was forced to agree to pay the US authorities USD$7.7 million (£5.1 million) just for failing to conduct proper screening and thereby stopping certain illicit transactions. Roughly 500 PayPal transactions totaling nearly $44,000 were discovered to be in violation of regulations prohibiting US corporations from doing business with individuals or organizations on a blacklist.


In April 2011, Sony experienced one of the greatest data security breaches in history, allowing hackers to penetrate their PlayStation Network. Due to the hacking of more than 77 million accounts, Sony was forced to shut down its PlayStation Network for roughly 24 days, resulting in a $2 billion loss.


When the Mars Orbiter was lost in 1999, NASA suffered a 125 million dollar loss. It turns out that the Orbiter's engineering crew utilized English units of measurement, but NASA used the metric system. A minor data mismatch resulted in a quite pricey and fatal error!


It was formerly one of the world's most powerful and largest corporations. Enron's executive remuneration and stock prices skyrocketed in the early 2000s. However, the company's demise was precipitated by a slew of falsified financial data. Enron's management and its auditing firm presented misleading data to stockholders and the Board of Directors in annual reports and financial statements.


Growing a business can be exceedingly difficult. It takes a lot of commitment, hard effort, and foresight into the future. The majority of successful firms are successful because they understand their customers' demands, understand the market, and know where they fit in. Almost all businesses collect data in order to find this information. They use this information to fuel greater motivation and then take action.

Every organization deals with massive amounts of data. As a result, manually processing everything is unfeasible. As a result, investing in a good data analytics system is no longer an option. This is now a requirement. After all, it's always preferable to be the company that is smart enough to learn from others' mistakes rather than the company whose mistakes teach others the lesson. It's preferable to be safe than take a risk.

Spending time evaluating the data we've acquired about all the different business areas around us is a good idea if we want to expand our firm or enhance success. It's astonishing how much information we can gather just by looking at our data store. Data analytics services are something that all organizations are implementing today in order to gain a better understanding of their business and improve their growth and success.

Written by Denny Fardian
contact us

Ready to accelerate your digital transformation?

Send us an email, and we will answer your questions regarding our products and services.
Contact Us